Link To Full Story: carsonified.com
Lead gen page design is not only short, sweet, and mostly self-contained. It’s also a perplexing balancing act between designing for conversion “the dough” and employing some conventions (e.g. not hyperlinking logos back to the app’s main home page, stock photography, microcopy, offers, etc.) that feel more trickster-like “the spam.”
I’ve divided this post into two parts, 3 tips to follow when designing a lead generation page, and a 3-part redesign of an actual lead generation page that’s currently out in the wild.
Post a Comment